Easing Is a Lie
Every "natural" curve we ship is a forgery. We spent three weeks sampling real paper deceleration with high-speed cameras and rebuilt expo-out from the wreckage. The result feels less like animation and more like memory.
Field notes from the edge of the interface. No thought-leadership, no growth-hacking — only raw observations about motion, type and the strange physics of the browser.
Every "natural" curve we ship is a forgery. We spent three weeks sampling real paper deceleration with high-speed cameras and rebuilt expo-out from the wreckage. The result feels less like animation and more like memory.
Pointer precision peaked decades ago. The next decade of interaction belongs to proximity, prediction and intent — interfaces that lean toward your hand before you arrive. Our laboratory runs 40,000 repulsion tests nightly.
Display type is architecture. At billboard scale, kerning errors become structural failures. Set it ugly first, then subtract until only the necessary remains. Usually nothing survives.